Scottish Gas Scottish FA
The Breakthrough
We divided Scotland—in the best possible way.
What We Did
Ahead of the Scottish Cup Quarter-Final, we brought together Old Firm legends Kris Boyd and Chris Sutton for a social-first campaign rooted in rivalry. The creative concept: a split living room reflecting how the fixture divides households across Scotland. Through personality-led films, the pair playfully clashed as they prepped and watched the game together.
The Breakthrough Result
- Over 2.3M views—nearly half the Scottish population
- Strong PR coverage across Scottish national media
- Scottish Gas positioned as a culturally relevant title partner showing up authentically around the competition's biggest moments