Callaway It's time to play
The Breakthrough
Golfers spend winter counting down the days until they can escape indoors and hit the fairways.
We helped Callaway own that emotional release - the start of the golf season - the moment that every golfer was waiting for…
What We Did
'Get Sprung' captured the frustration of winter indoors and the pure excitement of playing again. Featuring Callaway ambassadors and influencers—including Andy Murray sharing his post-tennis golf obsession—we created content that resonated with every golfer's anticipation for longer days and better weather.
We launched strategically: the weekend the clocks spring forward, just before The Masters.
The following year we followed up with a film that again focused on the emotional feeling golfers feel as golf courses come alive for the season.
No golf clubs, no golf balls, just Etta James and stunning shots of golf courses awakening from the winter.
Our campaign also included a set of 12 idents that were used across the 2026 Masters coverage on Sky Sports.
The Breakthrough Result
A campaign that didn't just promote products—it tapped into a universal golfer truth and made Callaway synonymous with the season's most anticipated moment and most talked about golf brand at the start of the season.
