British Gas Winter Games
The Breakthrough
Winter sports can feel distant to UK audiences. British Gas needed to build familiarity with the sports and athletes while staying true to their brand.
So we took Milano Cortina into British living rooms.
What We Did
We used the beloved Things family to give the Games a playful, living-room twist. Trays became bobsleighs. Teapots turned into curling stones.
The campaign ran on YouTube, making winter sports feel accessible and entertaining.
We sent creator Sam Fenton behind the scenes at Kitting Out to chat with athletes, partnered with 30 influencers on 'at home' supporter content featuring custom hot water bottles and slippers, and ran a customer competition that drew 91K+ entries.
The Breakthrough Result
From the sofa to the slopes, we made British Gas the warm heart of the Winter Games—proving that authentic fan participation beats corporate visibility every time.
