Amazon wanted to shift focus from the pitch to the fans, championing the role supporters play in growing the women's game.

We built a platform positioning Amazon's Women's Football Store as the destination for everything fans need to get behind the tournament.

We created a social-first content series where Amazon deliveries transformed everyday homes into high-energy fan zones. Featuring Jill Scott alongside creators from across Europe, the campaign rolled out across key markets with a playful, shareable approach.